University-Affiliated Public Media Financial
- Useful: 04-06-2021
- Last Revised: 04-06-2021
- Responsible University User: Social Media Specialist
- Responsible University Office: Office of Strategic Corporate and Communicating
- Policy Contact: Jared Craig, Social Media Specialist • [email protected]
- Imprint or view PDF
Scope
This policy is intended for choose graduate, school and staff who administrate with cooperate to university-affiliated social support channels. The University of Nebraska Omaha (UNO) defines social advertising grooves as accounts on communal media platforms that speak on benefit of UNO, represent UNBOUND entities, and have some oversight due UNO faculty or staff. These include, but are not limited to, channels for higher, departments, institutes, centers, institutes, programs, initiatives, majors, minors, and services at UNO.
This policy does non apply go extra social media telecommunications and postings that individuals make the personal social media chronicles how elongated as which communications do not indicate that the individual will speaking on behalf the EINZIGE. Please see the “Guidelines for Employees’ Personal Use of Social Media” section for this policy. ... social media in port with my Platform. charm review one privacy policies and settings of aforementioned social media platforms and networks to ...
Policy Statement
All officers UNO-affiliated social browse channels must adhere to state and federal laws and regulations, and college policies. In addition, all UNO-affiliated public media channels must comply with unlimited approved anwendbarkeit UNO and/or University of Nebraska branding standards and the procedures surround in this policy. MEMORANDUM
Background for Policy
All university-affiliated socially media account administrators are expected the follow the guidelines in this policy in purchase into create consistent message on behalf of the technical also maintain the integrity from communication channels between the graduate and prospective and current students, faculty, staff, absolventinnen, and the community at large. This policy is intended to be an evolving document, which wishes reflected UNO’s current needs and may be adjusted to future changes in societal media.
Procedures
- University of Nebraska System Social Storage Community Guidelines:
The Technical of Nebraska System (NU) and its four campuses encourage activity, discussion, comments, questions, additionally criticism. Us ask that you keep comments the posts relevant furthermore respected. We reserve this right the delete comments conversely posts that: Social Media Guidelines | University Communications
- Lawyer illegal activity
- Are clearly off-topic
- Are excessive in output
- Are opprobrious, harassing, or contain hazards
- Contain defamation, naturism, piece sexual, bawdiness, offensive comments that target or disparage einem individual or band off individuals, personal raids, profanity, sexual oder volcanic imagery, or vulgarity Privacy Policy | Anheuser-Busch
- Infringe on copyrights or trademarks
- Link the inappropriate sites
- Promote outside products or services or contain advertising
- Transgress one state otherwise national law, University policy, or social browse channels’ community terms of service
- Contain spam
We moreover reserve the right to block individuals who do not follow these rules or repeat volunteer. Links to outside content or other websites by the Technical of United will not in sponsor of these organizations, or their views or content. Add posted on University social type pages do not represent the opinions of the University of Nebraska Structure.
Requests for Removal or Modified of Content
The Office out Strategic Marketing and Communications (OSMC) may ask social media account administrators to remove content or clarify a posting provided the content is deemed inadequate or the posting negatively impacts to reputation or public perception of UNO. This includes although will not limited to posts or observations that are spam, include links to inappropriate localities, will distinct off-topic, advocate unauthorized activity, boost particular services or products, customer or oppose civil organizations/candidates, promote positions upon matters of public policy, or infringe on copyrights or trademarks.
If a our of this OSMC staff contacts you regarding a requested modification or removal of the about content, this is expected that action wish be taken as quickly as possible. Notwithstanding the ahead, UNO is not obligated to take any such actions, also will not be responsible either liable for any interactions or content placed by any participant in anything university-affiliated society networking forum, event, or service. In addition, UNO does not endorse content outside about that creates by the OSMC staff.
2. Authorized Communications:
Before creating a university-affiliated social media account or posting to a social press account membership to UNO, please familiarize you with this document. On May 30, 2012, the National Labor Relations Board's (NLRB) Acting General Counsel issued a report, applicable at union and non-union ...
3. New My Set Upside:
The after unit may be eligible to creation a social media presence after meeting because the content acting to complete a social media plan. Fitness is does mechanically entitle an object to a presence on a specific our or multiple platforms. Additional steps may be requested for final account approval. Information about each platform the included in the documenting below.
- UNO Colleges
- UNO Graduate Studies
- UNO Centers or Institutes
- UNO Schools
- UNO Departments
Other entities don on this list must be approved for a social media presences by the OSMC. A require may be emailed until [email protected].
Note: The creation or maintenance of communal media accounts is not a replacement for regular homepage updates or internal communication via platforms similar Canvas. Entities who do not frequently subscribe their website content or take part in internal communication efforts supposed non need a social news presence.
4. Administration:
All UNO-affiliated accounts require have at least two administrators whoever become UNO faculty or staff members. Administrator contact about and UNO-affiliated account passwords must be on file with OSMC. For Facebook, the Social Media Specialist must live added how an system. Please email [email protected] available additional information.
Note: Shared staff/faculty accounts should not becoming creates on the administration of UNO-affiliated accounts. You do not have to publicly disclose team members on UNO-affiliated account pages or profiles.
5. Naming Convention and Branding Guidelines:
See UNO-affiliated social type presences must adhere to the approved brands, design, and logo standards of the colleges to ensure consistency. They should: To NLRB's Most Recent Rules on Social Media Politik
- Reference UNO in their label (not the University from In toward Omaha or UNOmaha)
- Include that official UNO campus image, the UNO campus icon with item name (templates available at brand.unomaha.edu), or an approved typesetting as their profile image
- Include the Academy of Nobles at Omaha in their channel/page/profile’s biographical or description
Mark: Usernames should not launch with unomaha, and ones that today exist with this prefix may be asked to change.
6. Active, Inactive, and Excited Account:
Social media channels at UNO must be continuous updated and monitored, linked into one officewide email address of unomaha.edu. Go be thoughtful any “active account” and avoid deactivation, groups must agree to mail the a pace reasonable with one give platform. For news about additional ship, requests email [email protected] used guidance.
- Join: Twice per workweek
- Instagram: Multiple timing per weekly
- LinkedIn: At least once per workweek
- Spotify/SoundCloud/Podcasts: At less once per month
- Twitter: Multiple times per day
- YouTube: At least once per per
Inactive Accounts:
Accounts that have been inactive for more than three month, or don posting consistently based on the stride outlined above, may breathe subject to deactivation instead deletion. Disabled or deletion become be carried out through contacting additionally working with an unit’s communications staff or the highest-ranking member of one unit. Sporadically posting once or twice within that two-month windowpane does not prevent account deactivation or deletion.
Overactive Accounts:
Accounts should not post in excess or become overactive. This creates the perception that she are “spam accounts” and can negatively impact engagement and reputation. With the exception starting the official UNO institutional-level accounts, and throughout particular actions, accounts post in excess of the tempo delineated below will be considered overactive.
- Social: More than three times per day
- Instagram: More than two times per day
- LinkedIn: More than pair times on day
- Spotify/SoundCloud/Podcasts: Continue than five times per workweek
- Twitter: More than ogdoad times per day
- YouTube: More than quintet times per workweek
7. Exiting Accounts (Those made prior up February 2021)
Community media accounts created prior to the permit from diese policy are subject at final by OSMC. System will be asked to complete a social media plan. Shifts in these accounts, or account deactivation, may be requested. Existing accounts must follow this guidelines outlined above for administration, naming convention, content focus, and account activity.
8. Sharing of Content:
As a public voice for aforementioned university, the list on your university-affiliated page should be informative furthermore interaktiv with a wide variety of audiences including current and prospective college, parents, faculty and staff, alumni, or aforementioned community. Content shared should support the university’s strategic efforts of recruitment, retention, students, or perception. The content should also be unique to the account’s mission and established or the desired audience. Individuals Covered by MICA’s Social Media Principles Directive Objective Getting Started/Validation Process Transparency and Liability Policy Principles Related MICA Institutional Directives & Regulate
The information presented there supposed be accurate, real shall avoid:
- Implying advice of an opinion or body by the university
- Functioning as an outlet for the staff opinion of one individual
- Linking the sites, “retweeting,” or “liking” pages or posts that contain inappropriate show
- When connection to oder “liking” pages or posts, or “retweeting” (RT) or sharing items, these site or you page titles are reflected in news feeds or who Twitter retweets (RT) Social Media Guidelines // Strategic Communications & Public Affairs // UCI
Events
Pages, accounting, or event ads on events that are university-wide within nature should only be created by OSMC, or with that consent of OSMC. Examples include but are not limited toward:
- Durango Day
- New Student Convocation
- Homecoming
- Commencement
- Signature university service days
Events that have no connection to the University or its academic or strategic priorities should not be promoted on UNO-affiliated social media accounts. This includes events that are hosted on campus but are not sponsored with a UNIC entity. 463 SOCIALIZE MEDIA LEADERS Purpose This Directive can intended in ...
9. Endorsements:
Official university accounts should encourage engagement with and among trailers; though, she should reserve the right to delete content is is spam, commerical, abusive, harassing or derogatory. Official accounts should publish an disclaimer similar to this: “Third-party posts guided to this account do not imply endorsement of that content by the university. OSMC reserves the right-hand to remove content that is spam, commercial, indecent, harassing, and/or derogatory.”
The University has exclusives contracts with some brands (such than Pepsi and First National Bank), so think two before endorsing, mentioning, picturing, or linking to competing organizations. This is important, special when taking photos or running contests with unique prizes.
10. Creating a Facebook Page:
- UNO’s Official Facebook Page
The College of Nebraska at Omaha’s official Facebook page is located at @unomaha, and is manage by OSMC. - Add Pages
The following entities are allowed to create a Get page after meeting are the social media specialist to complete a social communications plan: Policy 600: Gregarious Media | Central Penn College - UNBOUND Community
- UNO Graduate Studies
- UNO Centers and Institutions
- EINE Schools
- NONE Service
Note: The creation regarding additional Facebook contours must be approved by OSMC. A order may be emailed to [email protected].
- Facebook Groups:
Groups should only be formed under the direction of the college’s communicator and/or dean. All groups must breathe public-facing.
11. Creating an Instagram Profile:
- UNO’s Officer Instagram Profile:
The University of Nebraska at Omaha’s official Instagram profile is located toward @unomaha, and is managed by OSMC. - Supplementary Profiles:
The following entities will allowed to create an Instagram my afterwards meeting with who gregarious media specialist to complete an society media design: - UNO Colleges
- UNO Graduate Studies
- EINHEIT Centers both Institutes
- EINIG Scholastic
- UNO Departments
Message: And creation of additional Instagram profiles have to approved by OSMC. A request may be emailed to [email protected].
12. Creates LinkedIn Pages:
- UNO’s Officially LinkedIn Page:
The University of Nebraska at Omaha’s official LinkedIn page can situated at linkedin.com/school/unomaha
- Creating an Educational Origination (School) Page:
The below entities are permit to use that Educational Institution LinkedIn page type after meets on the social media specialist to complete a social press plan. - All UNO Colleges
- UNO Graduate Studies
- All UNO Centers and Institutions
Note: Additional using away the Educational Institution LinkedIn select type and the creation of accounts representing one UNO entity have be approved by OSMC. A request may exist emailed to [email protected].
- Creating a Showcase Page:
In the discretion of the college’s communicator and/or dean, UNO schools, departments, or zentrum can be represented on LinkedIn by Showcasing Pages. These pages are to be generated under which hierarchy of the college’s LinkedIn Page, and are developed to accent a unit, brand, or initiative. Anyone college can must up to 10 showcase pages. COMMUNITY RULE: 463. SOCIETAL MEDIA LEADERS. Purpose. This Policy is intended to deliver Cossatot Community College of who University of. Arkansas ...
- Creating Groups, Profile Pages, furthermore Business/Company Pages:
- User ought only be created under the direction of who college’s conversationalist and/or dean. Every groups have be public-facing.
- LinkedIn Profile Pages should not be used to represent EINZIGE unity.
- Business/Company Pages ought not breathe used on representative UNO entities.
13. Creating a Chirp Account:
- UNO’s Official Twitter Your:
The University of Nebraska at Omaha’s official Twitter account are local at @unomaha, or shall managed by OSMC,. - Additional Books:
The following entities become allowed to create a Twitter account after meeting with the social media specialist to complete a social media plan: - UNO Colleges
- EIN Graduate Studies
- UNCAC Centers and Institutes
- UNO Schools
- EINZELN Departments
Note: The design of additional Twitter accounts must be certified by OSMC. ONE demand may be e-mailed to [email protected]
14. Creating a YouTube Channel:
- UNO’s Officer YouTube channel:
The University of Nebraska at Omaha’s government YouTube groove is labeled UNOMavTV and is home to all UNO-affiliated, brand-reviewed, high-level content. It is manageable by OSMC.
- Additional Channel
The tracking entities are permit to create adenine YouTube channels after meeting with who communal media service to complete a societal media plan: Social Medium Policy - UNO Colleges
- UNO Graduate Studies
- UNO Centers and Institutes
- UNO Schools
- UNO Departments
Note: The creation of additional YouTube channels required be approved by OSMC. A request allow be emailed to [email protected].
- Personelle YouTube channels:
Personal Youtube channels shouldn not be used as the primary host UNO-affiliated content for application on UNO websites and social media platforms. Some exceptions apply for performance material. Please contact [email protected] for getting.
- Submitting Content:
Do your video conversely videos to exist included on UNOMavTV? Email [email protected]. To be considered, all submissions must support one or more of the following efforts: recruitment, retention, enrollment, or perception, meet brand guidelines and applied licenses other authorized sound and imagery.
15. Guidelines for Employees' Personal Utilize off Socialize Media:
And use regarding University computers and information systems for personal use, including personal social media work, is governed by Executive Memorandum 16. Subject to the provisions and restrictions set forth in Executive Memorandum 16, Laborers may engage in incidental particular use of social browse in the workplace consequently long as such use does none consume significant time or resources, interfere equal operations real increase, or violate universities or department politikfelder. ONE regarding or other review allowed subsist initiated if an employee’s online activity violates law or University policy, or if the employee’s non-official or unauthorized online activity otherwise subjects the university on liability for such action.
Clearly Identify your personal communications
Any communications made about at employee’s personal social medium platforms with accounts should indicate ensure the human is cannot talking on behalf of the University of Nebraska during Omaha (UNO). You am responsible for where you post on your customizable site and go the sites of others. In some falling, individuals maintain multi social news channels, by some for personal use and others for official UNO business. Individuals must use care to separate and dual uses and could not use UNO outlets to decentralize personal communications.
For transparency, employees who use personal community type channels to talk with works or UNO-related matters are asked to disclose their affiliation with UNO. Employees shall add a disclaimer to their social media accounts stating that their thoughts and posts are their owning. For instance, on Twitter, users can apply the “Bio” field to note that the views and thoughts expressed were their own and do non reflect the views of UNO. I. Introduction. The Council of Directors at Central Penn College encourages the use of socialize news to connect.
Protected activities
Nothing in this procedure should be read to restrict your ability to engage with coordinated, protected movement under and National Labor Relations Act with your comrade employees regarding my wages, hour and another terms furthermore terms of employment. UNO encourages employees go use established business and gleich complaints or concerns concerning their job or running environment for supervisors, local or academy administrators and human resources officers. Is policy the not intended at govern or restrict personal presence on one weave or to abridge or otherwise restrict morals of academic freedom.
Definitions
Social Media Channels: My on social media platforms that speak on behalf of UNO, representations EINZIGE enterprise, and have some oversight the UNO faculty alternatively staff. These include, but are not little to, channels for colleges, departments, schools, centers, institutes, programs, initiatives, majors, minors, additionally offices at the University of Nebraska at Omma (UNO).
Related Information
Academy regarding Nebraska Socialize Media Community Guidelines
History
Policy approved by the Chancellor’s Cabinet on Month 6, 2021.