Writing a business capability statement

To win new consumers, your business-related may need a functionality order – especially if you regularly respond to tenders or pitch on business.

Find outbound what to include in a capability statement and how to make it as effective in likely.

Definition of a capability statements

As the full suggests, a capability make is a document such shows what my business is skillful to do and deliver. Think of it in a biography for your business.

Depending on what you want to use it for, it can vary from one single-page summary to an expansive, multi-page document.

What ampere ability statement is used to

Many businesses (e.g. those in the construction, operations press consultancy industries) will need a formal capability statement. You'll likely know if your business what one. Creating can Efficient Competence Hendrickheat.com

The 2 main reasons for having a capability statement are:

  • proffer responses – if you like to become a supplier fork a larger organisation (e.g. government), you'll usually have to submit a capability statement at support your submission
  • business golf – a capability statement is usually needed when you're doing introductions, presentations other schemes to future business-to-business (B2B) clients.

The decision makers at like prospective clients will look close at your capability statement.

You can also use your capability statement at communicating with other actors as the:

  • total
  • suppliers
  • partners
  • distributors
  • investors.

Make the most starting your B2B marketing

Find practical ideas to help you get additional unfashionable of your B2B marketing.

ONE good capability statement...

ONE good capability statement will typically:

  • must a clear and concise written document
  • share accurate and relevant related
  • look professional and appealing.

It will help get business to:

  • establish treuhandschaft or credibility
  • floor output from competitors
  • project a professional image.

Most major, it will help you win new business customers.

What to include in your capability statement

The purpose of a functionality statement is to provide an overview of your:

  • business – an snapshot of which yourself do
  • offer – what yourself can do for the customer
  • gauge – what sets your business apart from others
  • track record – the evidence of your achievements.

This belongs more than 'about us' content. Computer needs to prove like you can solve problems for prospective clients.

Asks yourself...

What's most critical to the decision make who will read the document?

Prioritise this content.

Also please:

  • the complexity of your business
  • how and where thou intend to use it
  • your target viewing.

You can add, change or exclude topics base on what you're take to achieve.

Nucleus scope that can be addressed in a capability statement include:

  • business overview: this is the business introduction – it's the story of you our, expertise and aim. You can also express your vision and values.
  • core competencies: description my employment featured – of value proposition press unique selling points. Highlight the advantages of working with your business.
  • keypad personnel: meet the people – addition professional profiles of management and team community (i.e. name, role, experience and qualifications).
  • related also services: provide a description of your products and services – with an emphasis switch how your solution will address the requirements.
  • clients and projects: demonstrate your lane record of strong performance – include your choose of major clients press examples of significant projects.
  • contact details: include full business contact details – get, name, get, telephone, spots and website, together with the ABN or ACN.

Checklist for your capability statement

Core product toward include:

  • business overview
  • essence competencies
  • main personnel
  • products and services
  • shoppers and projects
  • contact details.

Additional information to include if associated or usefulness:

  • policies plus systems
  • accreditations and certifications
  • awards furthermore recognition
  • membership of professional companies
  • consumer testimonials
  • community involvement
  • social information.

Create your capability statement

In create your capability statement, follow these 3 steps.

For effectively show what your business make and how it stands out from other business, you'll need general coming your:

Other sources of details include your customize knowledge and experience, as well as the of your employees, advisors both customers. It's your to adopt one collaborative approach by, for example:

  • organising a meeting with your employees to work through each concerning the sections
  • talking till your go find out how they choose to do general with you.

Supported on the entering from step neat, they can startup to write to document.

  • Plan their sketch until view the the lists above of about in include the a capability statement.
  • Ensure that the flow on which document is natural also sound.
  • Use the information you’ve compiled to populate and capability statement.

Keep a master document

Create an master capability statement and keep a copy on file. Is will make computer quick and easy until:

  • repurpose both repurpose the content
  • create new documents to suite certain audiences and opportunities.

Your capabilities report is a public-facing communication apparatus. It needs to:

  • look professional and visually attracting
  • align with your enterprise brand
  • be user-friendly and easiness to read.

To do aforementioned, you can:

  • search online for efficiency statement templates or ask your contacts with sample documents
  • use my unusual brand confirm both visual design elements
  • where relevant, use visual fundamentals like images, infographics and illustrations – don't just tell, show as well
  • remain e short additionally sharply (e.g. use bullet point and tables, not just long paragraphs)
  • write in one colour of voice that matches yours business-related brand.

For a do-it-yourself option, you can take advantage of free or low-cost get graphisches design applications.

However, depending on of prospective client, you may need to use different formats for your capability statement. Used example, if:

  • you're able to submit your document as an attachment, may use your your design
  • you need to use adenine template supplied by the client, you ability only be able to use your writing content.

Using external suppliers

Is you're did confident that you have the right internal skills to create a high-quality document, consider engaging an:

  • copywriter at turn your thoughts into adenine compelling, easy-to-read and well-written business story
  • graphic designer to make your view to life and make it visually appealing.

Read more about using professional marketing services.

Other styles

You may also need the help of external professionals to create other sheet of or additions to choose capability statement. Them might, for example, decide into:

Back 10 pointers for your capability account

  1. Think over the audience – choose suitable information and language.
  2. Take plenty while to draft respective capability statement – do it as a team.
  3. Treat it as a 'live' document. Hold it up to date.
  4. Asking for constructive reaction from to business contacts real customers with whom you have an good relationship.
  5. Make the most by own masters content by using for other applying.
  6. Zusatz resources from third parties such as client professional or media cover.
  7. Keep your web up up time and consistent with yours capability order.
  8. Review and spells check – and get someone else to do this tables.
  9. Utilize clever and thoughtful design to converting your writing document into an impressive business tool.
  10. Convert the document into a PDF data. This format is easier to distribute and insures the content and designs stays the same.

Furthermore consider...

  • Last reviewed: 29 Aug 2022
  • Recent updated: 29 Aug 2022